Hi! I’m Lex, a Brisbane-based American, chronically online, and genuinely obsessed with helping small businesses show up on social media.

I'm not a big agency or a corporate marketing firm. I'm just a girl who figured some things out — and now I want to help you do the same.

A little about me: I come from a background in non-profit and marketing, which means I know how to tell stories that actually connect with people, not just sell to them. A little over a year ago I decided to start my own content journey from absolute zero. No strategy, no roadmap, no idea what I was doing. Just me, my phone, and a lot of trial and error.

That trial and error turned into 100K+ followers across my platforms — and a pretty clear picture of what actually works on social media and what doesn't.

Now I channel everything I've learned into Social Butter Studios, helping small businesses and content creators build a social media presence that feels real, grows consistently, and actually connects with the people they're trying to reach.

No fluff. No cookie-cutter strategies. Just honest, practical help from someone who's genuinely been through it.

If your socials feel overwhelming, inconsistent, or just not working — you're in the right place. Let’s figure this out together.